Digital consumer behavior in tourism: A cross-national analysis in Asian countries

Abstract

The development of information and communication technologies has transformed communications and consumer activity on the Internet. This article discusses the degree of Internet penetration in Asian countries, as well as the similarities and differences in the behavior of Internet consumers in tourism in these countries, and whether country's cultural resources influence online travel sales. Our results point to different behaviors and trends in online travel across Asia. Although, we quantitatively show the weak correlation between the spread of the Internet and the use of ICT in tourism, but nevertheless, online travel-related purchases vary depending on the economic development, cultural resources of the country and the tendency of residents to travel.